SONY will be no longer to launch their smartphones in India

SONY will be no longer to launch their smartphones in India

In the smartphone market Competition has increased significantly, there is a race to give fantastic features in the least amount among the companies. Between this strong competition, Japan's renowned company SONY has been lagging behind for a long time, which is why Sony has now decided to take the step back from the Indian smartphone market.

Yes, SONY will be no longer to launch any of its new smartphones in India. Due to the continuous losses in the mobile portfolio, the company has taken this big decision. The company says that it will no longer focus on areas such as South Africa, South Asia and Africa.

The company's goal is to make profits in the financial year 2020 and to achieve this, the company will reduce operating expenses by up to 50 percent and will work on strengthening its product appeal using the key technology of Sony Group. This process also involves the reduction of production in the Beijing plant and simplifying the sales operations around the world.

The company said during statement, "In read of importance of 5G within the future, our focus is to promote in Japan, Europe, Hong Kong and Taiwan for profit". We have stopped selling in many countries like Central and South America, Middle East, South Asia, in 2018, but we will keep an eye on market conditions and trading prospects. On the occasion of business opportunity, we can consider selling through our direct channel like Sony Store.

According to the report of Nikki, "SONY'S decision to move to India came after the report, which stated that the company is planning to reduce its work force by 50 percent in the smartphone market by 2020. This will lead to a reduction of about 2,000 jobs by the next financial year.

"Sharma's share in the Indian market was almost equal to 0.01%," said Fiat Sharma, research analyst at Countpoint. In such a situation, the company took the right decision by focusing in High ASP (ever Selling Price) market like Japan.